About the product

•Target Audience – The brand has something for people of all age groups enabling it to target a vast variety of audience.

 

• It has 4 variety of cookies – chocolate chip cookies, peanut butter cookies, oatmeal cookies and sugar cookies.

 

• USP - There are a lot of existing cookie brands in India but there are very few ones which give a variety of cookies in one box.

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• Packaging – Like the name of my brand the packaging has a cookie coloured town throughout the box. There are cookies displayed on the box for the buyer to know what they are buying. It also has a handle on the top so that people can carry it. The cookies come wrapped in a gelatin paper wrap so that they don’t go stale.